It’s not all about the money in energy procurement

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Competiveness and price transparency are vitally important when choosing an energy contract, however according to research conducted by Gazprom Energy, businesses are increasingly starting to look beyond the price tag. Surveying 200 UK businesses Gazprom Energy found that they are becoming more concerned about the whole package their energy provider is offering. Without doubt 95% of respondents said that price competitiveness was influential when deciding their energy provider but 81% admitted that advice from third parties could also strongly influence their choice too. 64% also said that their provider needed to show a good understanding of the business and its needs to win the deal, illustrating the growing importance of customer service.

Energy providers also need to become more innovative in terms of how they deliver their services according to the research, in many cases allowing customers to take more control. Access to technology to understand and control energy usage has gained increased interest from UK businesses, with 70% saying they would use an online portal to engage with their energy provider to manage their contracts more independently, and 43% saying they’d be likely to use a live chat service to interact with their provider.

Businesses have become more inclined to shop around for the best deals rather than simply taking the obvious or easy solution, with 61% of respondents saying they were happy to use separate suppliers for different types of energy in order to secure a better deal, compared to only 20% who said they would use the same supplier for everything.

Mark Eccles, Chief Commercial Officer at Gazprom Energy commented: “Energy is obviously something all businesses need, but we’re seeing an increased number of organisations wanting to take more control of their energy buying choices as well as understanding their energy spend in greater detail. We’re responding to this with a number of new initiatives that will give our customers greater power and independence when it comes to managing their energy as it’s no longer simply about cost.”

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